Binion's Roadhouse

Binion’s is known all over the place now, but when it first converted from a Family Steakhouse/Buffet restaurant to Binion’s Roadhouse, people didn’t know what to expect. “We were certain that once people came in and tried Binion’s they’d be very pleased.  We just had to figure out how to get them to try us”, said Bob, Binion’s owner.

Bob had done a number of spots on the local WHKP radio station for the former Family Steakhouse and those spots proved to be very effective. So, he decided to run some similar spots for Binion’s.  

Not long after the “OleBob at Binion’s” campaign started, Binion’s business began to grow like crazy. People drove for miles to learn what OleBob was talking about and experience Binion’s for themselves. Bob admits there were times Binion’s was so busy it wasn’t prepared for the crowds. It took a while but finally, we adjusted and learned how many people to prepare for and how many staff members we needed to schedule to ensure things ran smoothly. The rest is history and Binion’s is known, far and wide as a FANTASTIC & FUN PLACE TO EAT!